Let’s face it, wining and dining are an integral part of business these days. The act of taking a potential client out to dinner, or furthering your career over lunch with the CEO can be one of the most stressful, and rewarding experiences you will face as a professional. And frankly, I think it is easier than golf!
I was doing some reflecting the other day as to what experiences in my life really sparked me and pushed me to dive into wine. Eventually, I discovered a new calling and decided to make wine my career. When it comes right down to it, I never would have taken this path if it were not for my background in Business Development and Sales.
Out of University I spent the first 12 Years of my career in Finance, Fine Art and then Real Estate and Construction. I was a professional Business Development Strategist and Salesperson in each of the roles I held. Being in that world involved glorious dinners, with very well to-do individuals, that I desperately wanted to do business with. Each and every business meeting, networking event, or dinner always involved some aspect of food and wine. Not only that, but after doing homework on my clients, I quickly learned that MANY of them looked at wine as a hobby. They cared about it, and they knew their stuff. Whether they collected it, took vacations to wine regions, or simply got a thrill of showing off their wealth by ordering something rare and expensive on the menu, it was often a major point of conversation. When I started out, I knew very little about wine. Looking back, I laughably realize I knew nothing. But I thought I did.
Wine is a great topic of conversation in business. Bonding over a well chosen bottle can be a catalyst to great success – If you know what you are talking about. Continue reading “Wining and Dining in Business – A Cautionary Tale”